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Monthly Archives: August 2016

About Email Writing

With regards to email, everybody has their own arrangement of do’s and don’ts and their own particular outstanding irritations. Whether we utilize it at work or at home, the vast majority of us use email to complete things. In spite of the fact that it’s anything but difficult to go on programmed pilot when you open your inbox, you can essentially enhance your efficiency and accomplishment by giving careful consideration to how you compose your email messages.

These do’s and don’ts can make your reader’s experience more pleasant and your messages more effective:

Don’ts of Email Marketing

  • Don’t send an e-mail when a phone call would be more appropriate. Don’t engage in rounds of e-mail when a quick phone call could resolve the question.
  • Don’t write anything private, confidential or potentially incriminating in an e-mail. (Yes, I know I said the same thing in the section above; I’m saying again here.)
  • Don’t introduce a new topic in the middle of an e-mail thread. If you’re changing the subject, create a new message with a different subject line.
  • Don’t copy people on an e-mail unless there’s a good reason for it. Our inboxes are full enough without e-mails we really don’t need to see.
  • Don’t forget to proofread. Of course you’re in a hurry, but taking a moment to proofread before you hit the send button can save lots of time in the long run.

Do’s of Email Writing

  • Keep your message as brief as possible. It shows respect for your reader, and you have a better chance of being read and responded to:
  • State right up front why you’re writing, within the first two lines of the message. Don’t count on recipients to read to the end to figure out what you want.
  • Use a concise and specific subject line. A good subject line helps readers prioritize messages and find them later. If your message is especially important, consider putting “important” or “response needed” in the subject line.
  • Limit your e-mail to one topic only. When you cover multiple topics in a single message, you risk burying important information.
  • Be courteous. We’re all in a hurry, but it doesn’t take long to type “please” and “thank you,” and you’ll get better results.
  • Remember that e-mail isn’t private, and be discreet about the content. It doesn’t seem to matter how many times people hear this advice; there’s always someone in the news learning the hard way by having their e-mails subpoenaed or plastered all over the front page of the newspaper. Don’t ever put anything in an e-mail that you would be uncomfortable sharing with the entire world.

Successful Email Marketing, Here Its Tips

Successful Email MarketingEmail marketing has turned into an essential showcasing channel for organizations. It is a quick, generally reasonable, and simple approach to draw in with clients, hold them returning to your site, and produce deals. Here are tips on the best way to successfully utilize email advertising for your business:

# Send your emails consistently and regularly.

Predictability in email marketing is a virtue: recipients expect your email in the timeframe you specified when they signed up to receive it. If you say you are going to send a weekly newsletter every Monday, make sure that you actually deliver and send a newsletter every Monday, not once a month or Fridays. Otherwise, your subscribers will lose their interest, and even forget that they signed up to receive your email. Plus, they may flag your email as spam.

# Determine what you want to accomplish in using email marketing.

The first step is to set your objectives. This will help you craft your messages in the emails, and what you want to impart to the recipients. It is important that you make it clear to the audiences why you’re emailing them, why they should care about your emails, and what they need to do next. Your success in email marketing will depend on how your emails provide value to your target audiences.

# Develop a strong message.

Email recipients now know what kinds of email they want in their inboxes, what they don’t want – and they will do whatever it takes to keep unwanted email away. Email marketing has evolved to what the users want to receive, and not about what the marketer wants to send. The key to email marketing success is sending relevant and targeted messages to recipients. Doing so entices your recipients to actually welcome your emails, but also anticipate you. As a result, they are more likely to open your emails and do the action you want them to do.

# Understand your audience.

It is important to know who will receive your emails, and what they expect to get from your emails. They may be looking for the latest information and news about the industry, or they may have signed up expecting to get some good deals and discounts from your messages. Also consider how your audiences will be reading your email – whether they will read it at work where images are most likely blocked, or whether they will read the email from their mobile phones. Your message content, design and style, as well as rending of the email should consider how your intended audiences will read and use your email.

# Improve Deliverability of Your Emails.

The biggest challenge facing email marketers today is deliverability of their messages. You need to look at ways to ensure that your opt-in messages are able to pass through the spam filters of Internet Service Providers (ISP) and delivered into your recipients’ inboxes. Some of the steps include making sure that you never send a commercial email to someone who has never agreed to receive it. Also, practice good list hygiene by removing hard bounces, and email addresses that have not opened any of your emails for a long period of time.

Avoid These Bad Attitudes of Small Business Owner

A smaller business is in a superior position to give higher nature of administration to its clients. Alternately so they say. However numerous little entrepreneurs commit the deplorable error of setting up barricades amongst them and their clients. While they may offer extraordinary items, they unwittingly disrupt their organizations with poor client administration and inability to make it simple for individuals to manage them. What’s more, some simply have plain terrible demeanors. No big surprise their organizations go no place. Bad attitudes and habits can make you or break you. Many a hapless business has been broken by the habits and attitudes of its owners. Below are some attitudes that are sure to drive customers away and hamper the growth of your business :

1. “This is my business; I’ll do what I want to do with it.”

This is the anti-customer thinking that should be purged from the minds of every entrepreneur. You put your needs first instead of finding out what your customers want. You operate your business in a way that is convenient for you. Sure, you are the lord and master of your own business. After all, this business started with your blood, sweat and tears.

However, your business is not about your ego. Customers do not patronize your business to pay homage to you and what you have produced and accomplished. Rather, they buy your products or service because you provide for their needs.

2. “I can’t say ‘no.’”

The ability to say “no” is crucial to your success as an entrepreneur. However, many entrepreneurs find that saying “no” to somebody, whether a client, supplier, or business associate, can be very difficult. However, saying “no” is often needed to help protect the interests of your business.

When sales people approach you, no matter how nice or convincing they are, hold steadfast and buy only what you need. If a client asks you to extend them credit and your policy is cash upfront, stick to your guns unless there is a strong justification for changing your policies for this client.

Customers will demand the lowest possible price, even baiting you by saying that your competitors are offering lower prices. If you follow your customer’s request without determining the impact to your bottom line and overall financial health of your business, you might find yourself in the throes of bankruptcy. Other customers will demand a million and one concessions: from free samples, free delivery, free installation, free service, and any other free stuff that they could get from you.

Remember, though: customer service is not the same as giving away the store. Learn to say “no” if the request is not in the best interests of your business.

3. “My way or the highway.”

In business, inflexibility can be fatal. Some entrepreneurs want to do their business through one way alone: their way. They do not listen to their customers’ needs and wants. They ignore customers’ repeated suggestions – whether they want to see new ways to improve the product’s packaging or additional service that can be provided. These entrepreneurs see these suggestions as nuisance at best, even interference. What they fail to realize is that these suggestions can be a golden opportunity for their businesses. A business can thrive if it gives customers what they want. Fail this basic business principle and their business will close faster than they can say to their customers “Wait!”

4. “I want to take it reeeeaaaaal slow.”

The slow-but-sure strategy for small businesses growth is good, but not if you are missing out on almost every opportunity that comes your way. You resist growth, and you hide in your little corner of the world. You may be afraid of taking risks, or simply do not know what to do. You have self-created doubt and an, “oh, it’ll never work,” or “oh, it won’t happen to me,” attitude.

Or you want to know everything first before you act. Well here’s reality for you: you will never know everything you wished you knew before undertaking anything. You will not know how your new business will go if you don’t launch it. You will not know if you can get that financing if you don’t apply for it. You will not know how putting up a web site can contribute to your bottom line if you don’t create it. You just can’t know these things, so don’t make knowing all the answers a criteria for taking action.

How do you know if you are dragging your feet to the detriment of your business? You may have a great offering, yet you remain passive about marketing your business and wait for customers to drop like manna from heaven. You reject any publicity efforts; even if media people contact you to share your story with their audience because you think you are not yet ready for the “big time.” In the end, you’ll lose out because more aggressive entrepreneurs can beat you to the punches.

5. “Playing not to lose.”

This is the antithesis of “playing to win” attitude. Instead of moving boldly forward, you adopt a defensive stance about your business. You adopt a reactionary mindset when times begin to get tough. You stop taking risks and cut back on costs including (erroneously) sales, marketing, and advertising. You even make the classic error of cutting prices, at the time when you need most to maintain your profits given the difficulty of achieving a greater volume of gross sales.

To see your business grow and prosper, you need to adopt a “go for it” attitude at all times. Whether you are operating in a good or bad economy, you should always be prepared to adopt any changes in your business, restructure it if needed to gain greater productivity, develop new products and services, find ways to serve their customers better, and sell more aggressively. Your attitude will spell the difference between your success and failure.