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About Email Writing

With regards to email, everybody has their own arrangement of do’s and don’ts and their own particular outstanding irritations. Whether we utilize it at work or at home, the vast majority of us use email to complete things. In spite of the fact that it’s anything but difficult to go on programmed pilot when you open your inbox, you can essentially enhance your efficiency and accomplishment by giving careful consideration to how you compose your email messages.

These do’s and don’ts can make your reader’s experience more pleasant and your messages more effective:

Don’ts of Email Marketing

  • Don’t send an e-mail when a phone call would be more appropriate. Don’t engage in rounds of e-mail when a quick phone call could resolve the question.
  • Don’t write anything private, confidential or potentially incriminating in an e-mail. (Yes, I know I said the same thing in the section above; I’m saying again here.)
  • Don’t introduce a new topic in the middle of an e-mail thread. If you’re changing the subject, create a new message with a different subject line.
  • Don’t copy people on an e-mail unless there’s a good reason for it. Our inboxes are full enough without e-mails we really don’t need to see.
  • Don’t forget to proofread. Of course you’re in a hurry, but taking a moment to proofread before you hit the send button can save lots of time in the long run.

Do’s of Email Writing

  • Keep your message as brief as possible. It shows respect for your reader, and you have a better chance of being read and responded to:
  • State right up front why you’re writing, within the first two lines of the message. Don’t count on recipients to read to the end to figure out what you want.
  • Use a concise and specific subject line. A good subject line helps readers prioritize messages and find them later. If your message is especially important, consider putting “important” or “response needed” in the subject line.
  • Limit your e-mail to one topic only. When you cover multiple topics in a single message, you risk burying important information.
  • Be courteous. We’re all in a hurry, but it doesn’t take long to type “please” and “thank you,” and you’ll get better results.
  • Remember that e-mail isn’t private, and be discreet about the content. It doesn’t seem to matter how many times people hear this advice; there’s always someone in the news learning the hard way by having their e-mails subpoenaed or plastered all over the front page of the newspaper. Don’t ever put anything in an e-mail that you would be uncomfortable sharing with the entire world.