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Business Startup Success using These Content Strategies

Business StartupThe vast majority have heard the expression “Quality written substance is the final deciding factor,” yet as of late with respect to content, there has been an unequivocal change of the watchman. The substance that worked for new businesses 10 years prior may not work so well at this point. Ten years back, online networking was in its early stages, and versatile was unbelievable. These days, not tending to portable or online networking can fate a generally encouraging substance methodology. Likewise, catchphrases are still applicable, yet they are not what they used to be, and the attention is on long tail watchwords and quality articles. A solid substance procedure from the primary days of your startup is one of the best risks for achievement.

Quality is the Key

Written content still drives traffic to websites but in different ways than it did a decade ago. It is still vital to achieving high ranking on search engine, but Google has penalized the keyword stuffing and useless links that characterized the poor content of the past. This has been an advantage for people who like informative, helpful articles, which is one of the reasons why Google implemented changes. To improve user experience, Google penalizes the overuse of keywords and links that are not helpful. The preference now is for longer, informative articles with long tail keywords. One way to succeed with written content is to create informative articles with a call to action at the end and promotional material at the bottom.

The Video Victory

It doesn’t look like the video will completely vanquish written content, but it is catching up to articles and blogs in its importance for a healthy content strategy. Many websites have short introductory videos. Sometimes these start playing whether the visitor wants them to are not, which might have seemed annoying at first, but many people have gotten used to it. Videos can improve user engagement and stickiness, in other words, the ability to keep users on a website for longer.

The advantage of stickiness is that while someone is watching the video, they may have time to look at some written content, advertisements and information about the products. That is why it is a good idea to have plenty of information on the site to catch visitors’ attention while they are watching the video. Users like to feel that the site or the company is giving them something back, so it is helpful to incorporate instructional informative videos along with promotional videos. Use one form of content to link to other forms, and include video in the mix.

The Mobile Revolution

Not only did content developers have to adopt a diversified approach that includes written content, video and social media, but they also have to make sure that it fits well on a small screen. Mobile is fast overtaking the computer as the main way people check their emails, read articles and look at videos. Every aspect of content creation must be checked for its easy translation to mobile in order to ensure success.

Just as you don’t rely on the same old blogs on your website that you posted five years ago, so your content strategy needs to be updated from time to time. Always stay ahead of the game by keeping up to date with news, including the development of apps, software and what is trending. Pay attention to what people are talking about and sharing on social media, and your own experience can be almost as effective as market research. Keep tabs on you are customers and see what kinds of activities they enjoy what opinions they hold. This can give you clues about how to reach them through engaging content and which direction to take your brand.

The Social Media Game Changer

Facebook and LinkedIn have gone from the way people can connect with others and share information to a basic means of communication and doing business. Some people find it is hard to be taken seriously as a company or prospective employee without a LinkedIn profile or a Facebook page. Social media is a great opportunity to share news about your product and to promote other kinds of content among visitors. A customer who is a fan of Hampton Creek, for example, may like the company’s Facebook page and may post one of the company’s instructional videos demonstrating recipes. Other shareable material may include informative articles or influential reviewers on YouTube giving their opinion about products. Shareability has influenced the way businesses creates content and is an important part of brand awareness.